I am passionate about good design and intuitive user experiences, but also understand the importance of considering business needs in my work.
I am skilled at collaborating with teams to achieve project goals and am an advocate for user research and testing, as I believe that these are essential for making data-driven decisions that are grounded in real user experiences.
I have high standards and am committed to delivering exceptional results on every project.
Listening to users to understand their problems, needs and goals. Understand how users interact and perceive a design.
Creating a visually appealing and intuitive interface that delights, supports and informs users.
Designing the users journey from A to B, with a focus on creating a smooth and enjoyable experience.
Combining my UI and UX experience into successfully creating and developing a product (B2B, B2C, SaSS).
Core design beliefs that drive my work
A focus on creating products that bring joy or pleasure to the user through engaging and enjoyable experiences.
A dedication to creating products that are helpful, easy to use, and empowering for the user.
A belief in the value of minimalism and clarity in design, with a focus on creating products that are straightforward and easy to use.
A focus on the small details that contribute to the overall effectiveness and aesthetic of a design. This involves ensuring that all elements of the design work together harmoniously.
A focus on creating new and unique solutions to design challenges through creativity and problem-solving. This value requires a willingness to take risks and embrace uncertainty, and helps to products that stand out in the market.
When possible using data and insights to validate and support decisions, design starts to be more about data and insights than personal preference or opinion.
May 2022 - Present
Senior Product Designer
Dec 2020 - May 2022
Senior Product Designer
Nov 2016 - Aug 2020 3 yrs 10 mths
UX Designer & Junior Front-End Developer
Nov 2016 – Aug 2020 1 yr 5 mths
Junior Web Designer
Oct 2014 - Jun 2015 9 mths
Digital Designer
Feb 2014 - Oct 2014 9 mths
Information Designer & Web Designer
🐶 Doggo
Breed: German Shepherd
Favourite activity: Chasing squirrels, pigeons and balls
Favourite food: Chicken
🐱 Catto
Breed: Main coon cross
Favourite activity: Waking me up early in the morning
Favourite food: Tuna
🐱 Catto
Breed: British short hair
Favourite activity: Begging and stealing food
Favourite food: Everything!
UX/UI Designer
"When I first arrived at Plentific, Carlos had been there a few months and had a great deal of knowledge and understanding of the product. He gave great insight on UI design, user research and pushed to improve the product. Carlos inspired the team to keep learning and expanding our knowledge and experience by sharing articles and professional experience. He also pushed the team to do more user testing. I would recommend Carlos Palma for his next role because of the skill set describe above. He will quickly become a great addition to the team with his friendly and team-player attitude."
Proptech Product Leader
"I’ve had the pleasure and fortune of working with Carlos for a number of years at Zoopla and can highly recommend him. We’ve worked together on some particularly complex interfaces and I can always depend on Carlos to be proactive in suggesting multiple options to deliver the solution. What makes Carlos a great designer is that he’s always happy to scrap what he’s done and go back to the drawing board, he doesn’t get anchored to his favourite design or solution and can step back and see the bigger picture of the overall goal that the product team is trying to achieve. I will miss working with Carlos and hope our paths cross again in the future."
Lead Product Owner
"Carlos is a talented UX designer able to confidently solve user problems. Having worked with Carlos at Zoopla where he created wireframes, prototypes and hi-fi designs for improvements to an existing product, and the creation of a new product I know he has a keen understanding of modern tech stacks and is proficient in crafting aesthetically beautiful interfaces."
Staff Software Engineer
"Being lucky enough to work with Carlos closely on multiple projects I was always blown away with what he creates. Conjuring great user experiences with care and consideration and proving that you don't have to sacrifice form for function or vice versa. Carlos also has decent technical skills and was able to add a finishing touch even in complex JavaScript SPA's. Also a very friendly individual that has a good relationship with everybody in the office."
Owner of Fit Digital
"Carlos worked with us on design/concept projects for Google and Intel. He thinks things through and produced some good quality output. He has a bright future in front of him"
Do you like what you saw or want to know more?
Do you have a dream, a project, a company you want to talk about?
Do you need help shaping your product into something that will make a difference?
Drop me a message, let’s talk!